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Live – B Corp

ViVi aims to contribute to people's well-being and serenity by offering natural and environmentally friendly foods, served with love in beautiful places, for a greener, kinder, and brighter planet.

The ViVi philosophy has always been open to initiatives that go beyond simple business. From choosing organic to fighting food waste, from investing in renewable energy sources to free yoga at Villa Pamphili, from charity dinners to obtaining organic certification for our food laboratory: we believe that changing the world is possible.

For this reason, ViVi, formerly a Benefit Corporation, has worked to obtain the coveted B Corp (Benefit Corporation) certification, which attests to the high standards supported by the brand from a social and environmental standpoint.

What we do for the common good

ViVi was born green—organic, plastic-free, and environmentally friendly—and has grown ever cleaner. Today, our restaurants serve clean food and are powered by Italian renewable sources. Our laboratory is covered with photovoltaic panels, and our menus feature plenty of plant-based options, including the delicious plant-based meat we were among the first to offer in Italy. We are committed to the zero-mile philosophy and select our suppliers according to sustainable criteria. The "Clean Up the Park" initiative at Villa Pamphili, the fundraising effort to treat diseased pine trees, the dinner in support of Afghan refugees, the agreement with Rebibbia prison for the employment of inmates at the end of their sentences, and the many charitable projects in collaboration with ACLI Roma (social promotion association) are just some of the positive initiatives ViVi has promoted over the years.

Notes on certification

The “B Corporation Certification” is a trademark licensed by B Lab, a private non-profit organization, to companies that, like ours, have successfully passed the B Impact Assessment (“BIA”) and therefore meet B Lab’s requirements in terms of social and environmental performance, responsibility, and transparency.

Please note that B Lab is not a conformity assessment body pursuant to Regulation (EU) No. 765/2008 or a national, European, or international standards body pursuant to Regulation (EU) No. 1025/2012. BIA criteria are distinct and independent from the harmonized standards resulting from ISO standards or other standards bodies and are not ratified by national or European public institutions.